Problem: No company on the planet currently makes clothing for amputees. Which is crazy. There are 1.9 million in the US, 40 million in the developing world and over 100 million worldwide.
Solution: Nike will launch a new section of their website for amputees. Here, they can enter their clothing size, type of prosthetic and physical activities they’re into. Nike then tailors any item ordered off the site to the needs of the amputee.
Nike Amp tab
Located in the in the checkout menu.
In store posters
AD: Dejuan Turner