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Problem: No clothing company on the planet currently makes clothes for amputees. Which sucks, because there are 1.9 million in the US - 40 million in the developing world and over 100 million worldwide.

Solution: Nike will launch a new section of their website for amputees. Here, they can enter their clothing size, type of prosthetic and physical activities they’re into. Nike will then tailor any item ordered off the site to the needs of the amputee.

 

Nike Homepage

 
 
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Located in the in the checkout menu.

 
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                           Select a product.

                  Identify arm or leg amputated.

                  Choose above or below joint.

                         Select type of prosthetic.

 

In store posters

 
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AD: Dejuan Turner