Kansas Lottery

In Kansas, lottery winners can collect anonymously. So why would you tell anyone when you can just go missing?

Posters

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Point of purchase

Guerrilla cutouts will be placed in locations selling Kansas Lotto (life-sized pictures of the store background).

When people walk behind the displays, they disappear from sight.

 
 
 

Ambient

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Instagram

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AD: Justin Yang

Strategist: Ivy Phan

Featured on Ads of the World

Student Awards: Silver - Advertising, Best in show