Kansas Lottery

If you win the lottery in Kansas, you can claim your prize anonymously.

So why would you tell anyone when you can just go missing?

Posters

 

Point of purchase

Guerrilla cutouts placed in locations selling Kansas Lotto (life-sized pictures of the store background).

When people walk behind the displays, they disappear from sight.

 
 
 

Ambient

ambient_2.jpg
ambient_3.jpg
ambient_1_full.jpg
 

Instagram

ig_1.gif

AD: Justin Yang

Featured on Ads of the World

Student Awards: Silver - Advertising, Best in show